Neco by Po Chun Yen

Neco

L 3.3cm × W 2.9cm × H 4.0cm
Po Chun Yen
Ocean Buoy Form
Swaying Motion
Revival Philosophy

Design Story

Neco is a lucky cat gashapon figurine made from recycled ocean waste, perfectly combining the traditional 'beckoning' gesture of fortune with the shape of ocean buoys, conveying the warm belief of 'turning bad luck into good luck'. Each Neco comes from discarded ocean plastic that, after reprocessing, returns to people's hands in a light, swaying posture—as if bad luck is gently pushed away and good luck keeps beckoning. Neco embodies the Retwist spirit of 'not just recycling, but revival'—waste that once floated at sea has now become a messenger of hope. When we turn the gashapon and watch it gently sway, it seems to tell us that 'forgotten things can always find their value again in new ways'. Through design, environmental protection becomes more than just a slogan. Neco invites everyone to participate in sustainable action in a relaxed way, starting with collecting a gashapon figurine and rethinking our relationship with the ocean.

About Po Chun Yen

Po Chun Yen

Po Chun Yen

Based in Taiwan

Po Chun Yen is the founder of YENDESIGN, a creative consultancy based in Taiwan, specializing in visual identity, cross-media integration, and brand strategy. His work focuses on constructing narrative frameworks across image, space, and language, crafting visual systems that balance strategic clarity with sensory depth for cultural institutions, artists, and urban projects.

He served as the visual director for the Golden Melody Awards and led key cultural campaigns such as the Taiwan Pavilion at the Cultural Olympiad. With long-standing experience at the intersection of culture and design, Yen regards branding as a form of cultural authorship—shaping symbolic and structurally coherent design languages rooted in local context.