GROOMI NEKO by Shinya Yoshida

GROOMI NEKO

L 3.4cm × W 2.7cm × H 4.2cm
Shinya Yoshida
Natural Gesture
Cultural Origin
Environmental Message

Design Story

My theme began with tracing the origins of how the 'maneki-neko' (beckoning cat) came to be. I discovered an anecdote about a person who was guided by a cat to avoid sudden rain, which I used as the cultural motif's source.

Having lived with cats in the past, I focused on the natural gestures cats show in daily life. Particularly, the grooming gesture of washing their face looked remarkably like beckoning, leading me to the inspiration that this behavior might be the origin of the 'beckoning' gesture. I designed a maneki-neko that captures this natural action.

Cats are the most familiar and beloved creatures worldwide. Through this project, I hope that people attracted to the cat's natural charm and gestures will also develop interest in marine plastic pollution and environmental issues.

About Shinya Yoshida

Shinya Yoshida

Shinya Yoshida

Based in Japan

Born in 1984, Shinya Yoshida began his career as an automotive mechanic before founding SHINYA YOSHIDA DESIGN in 2012, which was incorporated as SYD INC. in 2021. With a design philosophy rooted in structural and functional aesthetics, he engages in logical form development across a broad spectrum of product design—from everyday items and furniture to digital art and railway vehicles.

Yoshida specializes in overseeing the entire production process, from material and manufacturing method selection to structural design and mass production. He leverages a strong network of domestic and international factories and craftsmen to address diverse client needs. His work on the Tokyo 2020 Olympic medal case, which harmonized Japanese traditional culture with contemporary design thinking, received widespread acclaim. Since 2015, he has been a product development partner with teamLab, supporting a wide range of projects over a decade, from design to production. His accolades include the iF Design Award, Good Design Award (Japan), ELLE DECOR Young Japanese Design Talent, and a nomination for the 2019 Mainichi Design Award.