Enshunada Replica by UO

Enshunada Replica

L 3cm × W 2.5cm × H 4.2cm
UO
100% Recycled Styrofoam
Eco-Friendly Design
Handcrafted Art

Design Story

When we were first told that the material for this project would be "ocean plastic," we realized that although we knew the term, we had no idea what ocean plastic was concretely like. We didn't know its shape, weight, texture, or smell, nor how much of it truly exists. In other words, we had no tangible sense of it.

We felt that this points to one of the problems with sustainable materials. They are collected, processed, and distributed in places far removed from consumers' lives. This relationship is fragmented and lacks a sense of reality. What is crucial is to have a direct, tangible feeling that the material known as ocean plastic is connected to one's own life. And that tangible feeling can only be found at the actual sea.

For this project, we re-envisioned the maneki-neko as a "motif for gaining a tangible sense of what ocean plastic is." We went to a familiar sea within our living area, collected the diverse plastics that had washed ashore, and used them as materials to create a maneki-neko. Every part of the completed 300mm-tall maneki-neko is made from the plastic materials that we happened to find.

We then digitized this original piece and scaled it down for distribution as a gachapon (capsule toy). These gachapon maneki-neko can be described as "Replicas" of the actual washed-up plastic waste that exists in our world and that we experienced firsthand.

By using the mass-production method of gachapon, we are diffusing our tangible sense of ocean plastic to a wider audience. And for those who receive it, this can become a trigger for them to become conscious of their own lack of a tangible feeling toward sustainable materials.

About UO

UO

UO

Based in Japan

UO is a design studio based in Hamamatsu, Shizuoka, founded in 2020 by Yu Matsuda and Yuichiro Tani. We alternate between client work and self-initiated projects, creating a feedback loop that explores the meanings and values needed in future society and works toward their implementation.

In client work, we use knowledge of diverse materials, processes, and expressions, along with the wisdom to creatively apply them, to maximize project value alongside our clients. In self-initiated projects, we pose questions based on personal doubts and interests, presenting them as provisional hypotheses with universal relevance. These insights are then fed back into our practice to demonstrate new possibilities for design in society.